4Ps are dead; long live the 4Ps

Are the 4Ps really dead? Is it time to move on? If you’re wondering what I’m saying, check out this article by Skibsted and Hansen on the Fast Company design blog.

As a business student, specifificallly a marketing student, I’ve been taught all of my academic life that the 4Ps are a framework that will always work for any situation. A framework that always works; isn’t that useful? Something that you can always rely on,